Jawbone – Making Bluetooth Cool Again

I’m not the biggest fan of Bluetooth headsets. It’s not so much that I dislike the headsets themselves (there’s certainly something to be said for the utility of hands free calling); rather, it’s the people who wear the sets in the grocery store, at a restaurant, or to the movies. Inevitably, these jokers end up talking into thin air (or at least that’s what we think!) and generally make everyone around them miserable.

Yet, I can’t help but think that Jawbone is one of the coolest things I’ve seen in a while. Basically it’s a souped up bluetooth headset that uses some sick technology developed for DARPA to rid ambient noise from the calling experience.

I didn’t know what to believe until I saw this demo.

It’s not cheap – I think around $120 – but definitely cool. Here’s to hoping this doesn’t create a new class of Jawboners willing to wear their earpieces while mowing their yards!


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