Nintendo is making a big push back into the console market – as my buddy Eller so astutely alluded to in a previous post.
It seems that even if consumers can’t pronounce the name of the new console, they’re happy to buy it. Nintendo has sold more than 600,000 consoles in the first 8 days of release in the Americas. Sets are being sold on eBay for 3-4 times the MSRP. And Nintendo has its supply chain in order and will be able to ship more consoles for the holiday rush than rival Sony.
Priced at less than half the price of the new PlayStation3, the Wii is banking on its unique motion sensitive controllers that allow users to become a part of the games. For a guy who grew up on the 8-bit Nintendo with it’s directional pad and two buttons, the idea of trading in an XBox or PS3 controller and it’s endless amounts of buttons for a motion sensitive controller is appealing. I saw a commercial this morning and would love to try it out.
It will be fun to watch the console wars play out over the next year.